4-1 were briefed by Lexmark to create and produce the graphic styling for their prestigious showcase event at CES, the biggest consumer electronics show in the world, which takes place every January in Las Vegas.
Something special was needed to achieve stand out from the competition and 4-1 created a high impact arrow theming that simply conveyed energy, innovation and progress. This graphic and themed associated messaging was applied to panel graphics and was also the fundemental driving animation in the specially produced Flash and video presentations, that were scripted, structured and produced by 4-1.
Everything went exactly to plan and, by all accounts, key prospects and customers were very impressed. But don't take our word for it. This is the feedback from our client:
"I wanted to thank you for helping us deliver a smashing success at our CES showcase this year. Not only did our channel partners have a terrific reaction to the materials we shared, but Todd (Worldwide Marketing Vice President) said it was the best he had seen since being with Lexmark. The showcase itself looked great, the demos worked flawlessly and the combination delivered exactly the message we wanted. We couldn't have done it without you and I can't tell you how much we appreciate your flexibility, commitment and dedication to delivering a great result." - Worldwide Product Marketing Director, Lexmark US |
